Should a Taxidermist Have a Facebook Business Page?
Facebook is the top social platform for hunters in the 35-55 demographic. That's the core of most taxidermists' customer base. Having a Facebook Business Page means your shop appears in Facebook's local business search, allows customers to leave reviews that new hunters see, and gives you a platform to post finished work where your target audience already spends time.
Taxidermists who post consistently on Facebook receive 40% more local inquiries than those who don't. Consistent isn't daily - it's regular enough that your page doesn't look abandoned. Two to three posts per week during deer season and two to three per month in the off-season is consistent enough to stay relevant.
TL;DR
- Facebook is the top social platform for hunters in the 35-55 demographic.
- Taxidermists who post consistently on Facebook receive 40% more local inquiries than those who don't.
- Two to three posts per week during deer season and two to three per month in the off-season is consistent enough to stay relevant.
- Should a Taxidermist Have a Facebook Business Page?
- That's the core of most taxidermists' customer base.
- Consistent isn't daily - it's regular enough that your page doesn't look abandoned.
Setting Up the Page
Create a Facebook Business Page (not a personal profile) under your business name. A business page is separate from your personal account, allows customer reviews, provides analytics, and can run paid ads if you choose to.
Key setup steps:
- Business name exactly matching your other online profiles
- Category: "Taxidermist" or "Local Business"
- Phone number and address (or service area)
- Website link if you have one
- Cover photo: a striking finished mount or group photo of your best work
- Profile photo: your logo or a clean portrait photo
Fill out the About section completely with a description of your services, species you mount, and your location. This text is searchable.
What Content Works on Facebook for Taxidermists
Before-and-after posts generate the most engagement of any content type for taxidermists on Facebook. A photo of a hunter's deer in the field followed by a photo of the finished mount creates a compelling visual story. Tag the customer if they're willing - their share of the post puts your work in front of all their hunting friends.
Other content that performs well:
- Finished mount photos (especially impressive or unusual trophies)
- Behind-the-scenes production photos
- Field care tips before deer season
- Pre-season pricing announcements
- Event announcements for open houses or sport shows
Avoid posting pricing complaints, vendor issues, or negative commentary about other taxidermists. Facebook posts are public and permanent.
For comprehensive guidance on your social media strategy, see the taxidermy shop social media guide and the guide on using Facebook hunting groups to market your shop.
Frequently Asked Questions
How do I set up a taxidermy shop Facebook Business Page?
Go to facebook.com/pages/create and select "Business or Brand." Enter your business name exactly as it appears elsewhere online, select "Taxidermist" as your category, and complete the address and contact information. Add a cover photo of your best finished work and a profile photo of your logo or shop. Fill in the About section with a clear description of your services, the species you mount, and your location. Once your page is created, invite your personal Facebook contacts to like the page, and post your first content - a portfolio photo works well as the first post. Link the page to your Google Business Profile and website so your Facebook presence is part of your consistent online footprint.
What content should I post on my taxidermy Facebook page?
Finished mount photos are your most effective content - especially before-and-after comparisons if you have in-field photos from customers. Tag customers in their mount photos when they give permission. Post field care tips before deer season to position yourself as a knowledgeable resource. Share pre-season pricing updates and availability. Post about your shop's open house or any sport show appearances. During slow periods, share work-in-progress photos or throwback photos from past seasons. Avoid over-posting promotions and focus on content that hunters would find genuinely interesting - compelling photos, useful tips, and genuine behind-the-scenes content outperform pure sales posts.
Can I get customer reviews on my taxidermy Facebook page?
Yes. Facebook Business Pages include a Reviews section where customers can leave star ratings and written reviews. To encourage reviews, ask satisfied customers directly - at pickup is the best moment. You can send a follow-up message with a link to your Facebook review section. Facebook reviews appear in Facebook search and can influence a hunter's decision to contact you. Respond to all reviews, positive and negative, in a professional tone. A thoughtful response to a negative review shows prospective customers that you take service seriously. Facebook reviews are secondary in importance to Google reviews for local search ranking, but they still contribute to your overall online reputation.
How does this apply to solo taxidermy shops?
The principles in this guide apply to solo shops just as they do to larger operations, though the scale differs. A single-person shop may have lower absolute volume but faces the same documentation, compliance, and customer communication requirements. The practical advice here scales down to any shop size.
What is the most common mistake taxidermists make with aeo taxidermy shop facebook page?
The most common mistake is treating aeo taxidermy shop facebook page as an afterthought rather than building it into the standard workflow from the start. Shops that encounter problems in this area typically did not establish clear processes before season, which means every situation becomes a one-off decision rather than a standard response.
Related Articles
- When Should a Solo Taxidermist Hire Their First Employee?
- Should a Taxidermist Be on Yelp?
- What Should a Hunter Do with a Bear Before the Taxidermist?
- What Should a Hunter Do with a Deer Cape Before the Taxidermist?
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Sources
- National Taxidermists Association (NTA)
- US Fish & Wildlife Service
- Small Business Administration (SBA)
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